there's no such thing as 'first' anymore

by Jon Caramanica for

For years—decades, centuries even—we’ve always wanted to be first. Being first affirms our primacy in the pecking order of taste. It’s a way to stunt on our friends and competitors. It’s practically a superpower, one that separates us from them. The poetry and swagger of discovery is only for a chosen few. Everyone else? Have fun late-adopting.

Things fall apart, though. Cool became commodity ...MORE